Arte De La Noche

Byanka, owner of Arte De La Noche, managed bookings and payments through multiple social apps, often losing messages and clients. She needed one system to organize communication, automate follow-ups, and streamline daily operations.

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Services used

Web Development

Nassau County

New York

Tattoos

Working with Sun Locke was easy. The new site looks sharp, loads fast, and I noticed more bookings almost right away. Clients tell me it is much easier to find what they need and actually finish booking.

Byanka Guevera, Owner

Challenge

As an independent tattoo artist and piercer, Byanka relied entirely on social media to manage appointments, deposits, and aftercare. Without a centralized system, she often lost track of conversations, couldn’t easily separate tattoo and piercing clients, and spent hours managing payments or confirming appointments. The process was inefficient, inconsistent, and difficult to scale as demand increa

Solution

We built a unified website with integrated booking tools and a CRM that categorized clients by service type. Automated aftercare emails, task-based follow-ups, and SMS alerts ensured she stayed connected without constant manual effort. A professional email domain improved deliverability, while built-in scheduling tools eliminated back-and-forth communication. The entire client journey—from inquiry to payment—became automated, logged, and easy to

Results

The new system reduced response times from weeks to just one or two days and nearly eliminated missed leads. Monthly tattoo bookings grew from 12 per month to an average of 6 requests per week, while piercing requests rose from 5 per day to over a dozen daily. The new system saved hours each week and improved client retention and satisfaction.

Booking Growth

Streamlined scheduling increased tattoo requests by 150% and piercings by 140%.

Faster Replies

Automated follow-ups cut response times from weeks to 1–2 days.

Time Saved

Centralized tools reduced manual communication by over 60%, freeing time for clients.

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