Is your website a digital business card?

A website that just “exists” usually works like a digital business card, and it rarely brings consistent leads. The fix is giving your site a job: guide people from interest to a clear next step.

What Inbox Providers Now Require (2025)

Email deliverability requirements 2025 are getting stricter across major inboxes, and the risks are now real rejections, not just spam folder placement. The practical framework is simple: prove you are you (authentication), make leaving easy (unsubscribe), and monitor complaints so you can fix issues fast.