Arte De La Noche

Arte De La Noche wanted predictable bookings, fewer slow weeks, and a calendar that stayed filled with appointments instead of relying on walk-ins.

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Services used

Paid Advertisements

Nassau County

New York

Tattoos

Before the ads, I never knew how my week would look. Now I open my calendar and see it filled. My bookings went up 2 to 3x and I’m booked about two weeks out. It takes a lot of stress off.

Byanka G., Owner

Challenge

Arte De La Noche relied heavily on walk ins, which made revenue unpredictable. The goal was to turn local interest into scheduled appointments by reaching people actively looking for similar services, then guiding them to a simple booking path.

Solution

We launched paid ads built around high intent local audiences and proven interest signals, then tested creative that highlighted portfolio quality, availability, and a clear call to book. Budgets shifted weekly toward the ads producing the lowest cost per booking.

Results

Bookings increased 2 to 3x, and the calendar stayed booked at least two weeks out. With more appointments scheduled in advance, she could take more total appointments and rely less on walk ins to fill gaps.

2-3x Bookings

Bookings increased 2 to 3x from paid ads within 4 weeks.

Booked 2 Weeks

Calendar stayed booked at least 14 days out for 6 straight weeks.

More Appts

Appointments up 60%, walk-ins down 27% after campaign launch.

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