After SophTattoos relocated, she had to rebuild trust and a local client base fast. She was starting from scratch in a new area, so organic referrals alone could not keep momentum. The first stretch brought attention and follower growth, but bookings lagged while the audience warmed up. She needed a predictable reliable stream of inquiries that fit her calendar, without creating admin overload.

We ran always-on local prospecting ads built around her work, offers, and calls to action. We tested creatives and audiences, tightened geography, and focused on intent behaviors. Then we added retargeting for people who viewed, clicked, saved, or messaged, rotating creative to stay relevant. We excluded recent clients, paced spend to openings, and refined replies to reduce admin back and forth.

Ads produced returns in the high hundreds to low thousands percent during strong demand windows and stayed profitable in slower seasons. They now account for about eighty seven percent of new clients, creating a consistent pipeline instead of random spikes. At peak performance, demand surged enough to cause admin strain, and the consistency helped SophTattoos maintain a steady clientele long term.