Sun Locke

Wyld Chyld Tattoos

Wyld Chyld managed all client intake manually with paper forms and scattered records, creating inefficiency and data loss. They needed a modern system to centralize operations, automate workflows, and improve client management.

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Services used
Web Development
Nassau County
,
New York
Tattoos

We run a busy shop with a lot of artists and needed a site that could keep up. Sun Locke gave each artist space for their work and set up a simple merch store. Our regulars use the site now and new clients say it is easy to find us.

Bill DeLuso, Owner

Challenge
Wyld Chyld relied entirely on paper consent forms and manual data entry. Tracking client information, IDs, and aftercare compliance required constant oversight and offered no central visibility. Without a website or digital reporting, the studio lacked modern infrastructure for tracking, retention, and communication, resulting in slower client processing and missed engagement opportunities.
Solution
We developed a centralized website equipped with automated reporting, digital kiosks for consent forms and ID verification, and built-in CRM and email integrations. The system automatically distributes aftercare instructions, logs client data securely, and sends satisfaction surveys post-visit. Positive responses trigger automated Google Review invites, while subscription-based email marketing re-engages existing clients with targeted promotions
Results
The new infrastructure modernized Wyld Chyld’s operations, replacing manual systems with real-time data tracking and automated client communication. The studio experienced a 22% increase in client retention, a 43% rise in new traffic from local search, and a significant reduction in administrative workload.
Retention Gain
Automated follow-ups and data tracking increased client retention by 22%.
Search Growth
Optimized web presence and reporting drove a 43% rise in local search traffic.
Efficiency Up
Digital kiosks and auto-reports cut manual admin time by over 60%.
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